How can a small local business with no marketing budget use...

AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)

Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.

Product

When a black man and a white woman have a child, does the child become white? If a white man and a black woman have a child, does the child become black?

Good marketing is doing this well.

Price

If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.

Children of slain Minnesota lawmaker Melissa Hortman: 'We are devastated' - ABC News

People

Perception

Place

If Russia needs the resources to fund the war in Ukraine, why doesn’t it throw open its doors to visa free western tourism? Enough people would be interested, & it would start to get some hard currency as €, CHF, £, SEK, $, JPY in the tills at shops.

Processes

Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:

as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.

Morale craters at State Department as mass layoffs loom - The Washington Post

How can a small local business with no marketing budget use social media to attract more customers?

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